After more than 2 decades since its inception in 1996, the Aloha, a unique novelty burger of our well-loved Jollibee is back again. This time it is a combination of the ever popular staple yumburger and the signature Aloha pineapple ring goodness put together for a sweet bite. In 2014 it was the Amazing Aloha Champ.
“The Amazing Aloha Yumburger is Jollibee’s most successful limited-time-offer burger,” shared Luis Berba, Jollibee Brand Manager for Yumburger. “There was nothing like it in the market since we first included it in the Jollibee menu. Back then, burgers were fundamentally similar. Jollibee wanted to introduce something different to the Filipino market; something that brings together the sweet-savory flavor combination that many Pinoy diners love.”
Just last Friday, I was invited to its launch at Jollibee’s Bautista branch in Makati. Here, together with other media personalities, we were welcomed with a bright Hawaiian theme complete with flowers, ukelele and real pineapples around. Kai Honasan also performed while we indulge in an eat all we could Aloha burger that day.
So more on what’s in your new burger in town. The heart of this every Aloha Yumburger is the 100% langhap-sarap pure beef patty, which has cemented the place of Jollibee Yumburger in the hearts of customers not just in the Philippines but now in a number of growing locations worldwide. This patty is flavor-packed on its own and reaches another level of deliciousness when combined with the sweet and juicy pineapple ring, crisp bacon strip, a specially blended honey mustard dressing, and fresh lettuce.
And did you know when Anthony Bourdain tried it, he was impressed himself? His comments were summed up to- “That’s a very tasty burger”. The famous chef, TV host, author, and culinary adventurer discovered the Amazing Aloha Yumburger during a trip to a Jollibee branch in Los Angeles, California for his CNN show Parts Unknown.
The Amazing Aloha Yumburger is back in all Jollibee stores nationwide, starting this October 2017. Customers can have the Amazing Aloha Yumburger Solo for only Php 85. It also comes with a double patty option for those who have bigger appetites.
For more information on Jollibee’s latest product offerings, news, and promotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.
* Prices may vary across different locations.