Max’s 72nd Anniversary

For lunch last Monday, my staff in the office got a treat. Our usual break was turned into a mini celebration, thanks to Max’s Restaurants 72nd anniversary. We got the all time Filipino favorite Max’s Fried Chicken, accompanied by Kare Kare, Beef Mechado and their new offering of Chicken Sisig. All these classic dishes disappeared in our midst too quickly, everyone too satisfied.

For seven decades, Max’s has become synonymous with home-style Filipino food, and has become a favorite defualt venue for countless Filipino celebrations. Known as “The House That Fried Chicken Built,” the brand’s Sarap-To-The-Bones Fried Chicken has been enjoyed by millions since it was first introduced in the Philippines in 1945.

It was a pleasure to be part of this milestone, even in our own location. I heard a number of us media friends also got a similar package. Too generous, Max’s, thank you for giving us more reasons to love you.

“We owe a lot of our success to many Filipinos and their families here and abroad who keep on coming back for our genuine food and thoughtful service. Max’s Restaurant started as a home café that served hearty and delightful meals, and we are proud that it resounded well to millions all over the world. We have reached this milestone and many others because we are inspired to serve only the best Filipino food with love and for love,” shares Ariel Fermin, Chief Operating Officer of Max’s Restaurant.

Max’s drive to continuously innovate has been felt with its numerous initiatives in the past year. It is a brand that strives to put out new ideas, products, and campaigns to respond to its customers’ needs, particularly those from the younger segment who might not be familiar yet with the brand.

Have you tried the introduction of its new Crispy Pata and Kare-Kare Rice Bowls earlier in the year? This was received well by its customers, prompting the release of new additional flavors such as Fish Fillet in Black Bean Sauce, Chicken Sisig, Adobo, Pork Barbecue, and Pata Tim. These solo bowls are bold moves to tap the millenial market and get even more return customers to their numerous branches.

“Tapping the younger market has been crucial for us and we knew that most of the things we were doing in the past might not appeal so much to the younger generation. That’s why we wanted to shake things up a bit and do things differently. Of course, we were still conscious of the values strongly associated with the brand so this is just a different side of who Max’s has always been,” adds Fermin.

Birthday Blowout

The 72nd birthday this month will pave way to more treats. From October 16 to 22, 2017 in all its branches nationwide: if you dine in and purchase a Whole Fried Chicken, you can get their second whole chicken at Php 72.00 only. Meanwhile, those who opt to have their favorite Max’s products delivered can enjoy either a 3-piece Ensaimada or Cake Roll for just Php 72.00. Those who are also looking to book functions and events also get a free cake from Max’s Corner Bakery if they make their reservation during the promo period.

“We are thankful to the Filipino people for the many years of great food and delightful experiences they have shared with us. This is our way of sharing in the joy of their personal milestones, and we hope to have several decades more with them to show how there will always be more to love with their favorite Max’s Restaurant,” ends Fermin.

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